Email Marketing Makes Your Life Easier | Business 2 Community

When marketing your company, do you ever feel like Sisyphus? He?s the guy in Greek mythology who pissed off the gods and as punishment was sentenced to an eternity of rolling a boulder uphill.

Yeah, winning new business can be an uphill slog. From gaining a prospect?s trust to asking for repeat business, you?re in an endless cycle of marketing and sales.

But what if you could build up some momentum and once in awhile roll with gravity?

Let?s talk email marketing

Email marketing consistently ranks as one of the top three marketing channels (along with SEO and social media). Why? Because it?s effective and inexpensive. According to the Direct Marketing Association email marketing brought in an average of $40.56 for every dollar spent on it in 2011.

Some reasons email marketing is so effective:

1. Your customers rely heavily on their email and check it regularly, so there is a good chance your marketing message will be seen.
2. The CAN-SPAM Act of 2003 forces marketers to create highly targeted, permission-based email lists that generate high response rates.
3. Links give you the opportunity to ask your customers to take an immediate action from within the email itself.
4. Analytic reporting allows you to track your results and adjust future email marketing campaigns accordingly.

A word of caution about email marketing

If you aren?t careful, though, your emails will be relegated to the email spam box. This can happen for a few reasons.

One is that recipients of your emails click the dreaded spam button. This affects not only that one customer, but can get you blacklisted from having many of your emails delivered properly.

Next, if you don?t build your email list carefully you are likely to get caught in a spam trap set by email service providers. When this happens, once again you get blacklisted.

Finally, even the way your emails are written can affect whether they get delivered or not.

Don?t be discouraged

These, however, are not reasons to avoid email marketing. It?s too beneficial to your business to be avoided.

When done properly email marketing saves you time?one email can be used to reach out to an unlimited number of leads at once. It builds brand awareness as prospects begin to see your name and message on a regular basis. It keeps you in touch with your existing customers, inviting them back to do business with you again. And most importantly, it makes you money by asking for the sale.

The key phrase, though, is ?when done properly.? A professional email marketer can help make sure your campaign gets your desired results. Someone who knows email marketing can relieve you of the burden of trying to create an email marketing campaign on your own and take this particular boulder off your shoulders.

If you could use one less boulder in your business get in touch today for a free email marketing estimate from The Website Wordsmith.

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